PROJECT
OVERVIEW
This project focused on developing a strategic collaboration between two existing brands that had not previously partnered. The objective was to research each brand’s identity, audience, values, and market position, then develop a cohesive visual system that authentically represented both. The final concept demonstrated how the partnership could exist within a relevant and believable market.
DELIVERABLES
The primary deliverable was a redesigned Stark VARG that established the visual foundation for the collaboration. The bike combines Stark Future’s modern electric platform with NOS Energy’s established brand identity, creating a race-ready design that represents both brands while maintaining their individual recognition.
PROCESS
The process began with research into motocross culture and the established relationship between energy drink companies and motorcycle brands. Existing partnerships were studied to understand how sponsorships influence team identity, graphics, and race presence. This research informed a series of initial sketches exploring how NOS Energy’s visual identity could integrate naturally with Stark Future and the VARG platform.
The process began with research into motocross culture and the established relationship between energy drink companies and motorcycle brands. Existing partnerships were studied to understand how sponsorships influence team identity, graphics, and race presence. This research informed a series of initial sketches exploring how NOS Energy’s visual identity could integrate naturally with Stark Future and the VARG platform.
