U.S. City Branding
The U.S. city that I chose to rebrand was Whitefish, Montana. This city in particular is rich in recreational adventure and that is reflected in my logo. I used proportion and balance of each segment to represent different geographical locations experienced in Whitefish. This city is clean, friendly, and a modern ski town which is reflected in all aspects of my stationery packages. The city’s values are reflected in the typefaces, colors, logo and pattern in my design.
Regarded as one of the nations best ski resorts
Whitefish is a gateway to Glacier National Park, which offers stunning views and over 700 miles of trails.
Research
Whitefish Lake is a beautiful location for boating, fishing, and swimming
Known as the “Last Best Ski Town”
Unique blend of small-town charm with a thriving arts scene
Glacier National Park is known for its towering mountains, glaciers, and diverse wildlife.
Process Sketches
Logos
Color
Black and white
