MSU Heritage Project

In the brand heritage project, we were tasked to use the Montana State logo in a compelling way and incorporate the given text without alterations. I intend to tell a story through a unique perspective and draw parallels of past and present heritage. In my design, I use imagery and shape to emulate the history of the MSU football program and spirit of competition. The black and white imagery is used to not be the focal point of the design while being unified by the blue and gold which are derived from our great university colors.