U.S. City Branding

After careful research and consideration the U.S. city that I chose to rebrand was Whitefish, Montana. This city in particular is rich in recreational adventure and that is reflected in my logo. I used proportion and balance of each segment to represent different geographical locations experienced in Whitefish. This city is clean, friendly, and a modern ski town which is reflected in all aspects of my stationery packages. The city’s values are reflected in the typefaces, colors, logo and pattern in my design.